We’ve observed a shift in how companies market their products or services on social media during the last two years.
And, as the popularity of social media grows, brand marketers aren’t simply wondering how they’ll engage with social media audiences next year.
Isn’t the question on your mind, “What social media trends can I expect in this ever-changing landscape?”
Year in year out, there are usually a new social media platform more people will subscribe to or an increase in the subscriber of an existing one.
According to Statista, 91.9 percent of businesses will utilize social media for marketing in 2021. For starters, social media usage is on the rise everywhere. According to Sprout Social, 71% of people are using social media more than ever before.
These social media marketing trends and methods are always developing and will continue to do so for the foreseeable future, despite the fact that they are not necessarily new. For one thing, this demonstrates how effective these strategies are.
While certain social media marketing trends have faded in popularity over time, the social media marketing strategies we’ll be covering have proved to attract, engage, and convert current consumers like gangbusters.
It also implies that businesses must keep up with changing social media marketing trends. As a result, teams will be able to identify how best to incorporate these trends into their social media marketing strategy in order to best serve their audience.
In this write up, we will be discussing some top anticipated social media trends for 2022.
INSTAGRAM REELS
It has witnessed a 280 percent increase in interaction since introducing Reels to its Instagram channel last year, but nailing the proper Reels approach and knowing how to use *all* Those different editing options are no easy task.
Instagram Reels is a fun and engaging method to make video content. The video feature is offered in 50 countries, including the United States. Instagram users can record and edit 15 to 60 second video clips set to music, which they can then upload to their Stories, Explore Feed, and the Reels page on their profile.
Instead of only seeing Reels from accounts you follow when you navigate through the Reels tab, it’s now loaded with Reels from popular and trending Instagram accounts.
Facebook Ads
Have you noticed that a lot of the on-platform Facebook ad experiences (lead generation advertising, Messenger ads, etc.) are acting strangely? They’re more powerful than they’ve ever been. With the tech advancement from 2021, it appears that Facebook has done some nifty dancing to make some of its simpler products a lot more effective.
Furthermore, it is widely assumed that the year 2022 would bring in a new age with even lower attention spans. You’re looking for videos that are simple to watch, instructive, and amusing. While some may criticize the popularity of features like as Reels and platforms such as TikTok, make no mistake: short-form, informative, and entertaining video is here to stay.
Try using those reels and TikToks in your advertising. They’re doing a fantastic job. It’s a marriage made in heaven when you combine your short-form films with good old-fashioned storytelling.
Increase in Instagram and Twitter Ads investment
Despite the fact that Instagram and Twitter aren’t new to the social arena, many businesses are still witnessing increased ROI (return on investment) on both platforms. For example, in the third quarter of 2020, Twitter had approximately 200 million monetizable daily active users; on the other hand, Instagram’s users spent roughly 14 percent more time on the app between 2019 and 2020, averaging 30 minutes per day. This was the fastest-growing social site in terms of interaction.
In 2022, as Twitter and Instagram continue to grow in popularity, more marketers will spend in both channels. According to HubSpot’s Blog, 70% of marketing professionals expect to increase their investment in Twitter in 2022, while 63 percent plan to increase their investment in Instagram.
Consider raising your own investments in 2022 to achieve a better return on your current platform(s) supplying your viewers.
Increase in Influencer marketing
The epidemic accelerated the emergence of “unfiltered” (or less scripted) material as well as “ordinary influencers” like micro- and nano-influencers. During the epidemic, many individuals trusted influencers more than marketers.
This is why, in 2022, influencer marketing is a promising option to pursue. The emergence of influencers in venues like instagram, where companies have struggled to establish themselves, is ideal for content collaborations.
As the alignment between social media and e-commerce improves, more influencer partnerships will be used to boost sales.
However, in 2022, aligning with the influencers who make the most sense for your company will be critical. This will include influencers that specialize in more specialised areas that make the most sense for your company, as well as influencers with perhaps smaller but more engaged followers.
LinkedIn marketing creator mode
LinkedIn announced Creator Mode in 2021, which is more than just a tool; it’s a means to inspire and enable individuals and organizations to create more original content and expand their brand messaging.
When you activate Creator Mode, you’ll see the following:
- Your account has been changed to a Follow account, and you are now eligible to be recommended as a creator to follow.
- You’ll get access to all new Creator tools as they’re released by LinkedIn. Your early access to features is displayed on the Creator Hub.
- You may create a LinkedIn newsletter to increase the exposure of your material.
- You may join LinkedIn Live without having to fill out an application.
- LinkedIn will emphasize your posts and show likes and comments if you add a Topics You Post About section to your profile in the form of five hashtags.
My top LinkedIn forecast for 2022 is that the platform will be one of the most go to options in marketing on social media.
Marketing Analytics in social advertising
Because Google expects to phase away cookie tracking by 2023, many brand marketers will need to pivot their present strategy as social advertising advances.
Fortunately, there are a plethora of extremely effective advertising choices available that do not involve the use of third-party cookies. Here are a few examples: User-generated content, social media ad targeting and personalization, email marketing, and search engine retargeting campaigns are all examples of user-generated content.
Rather than relying on third-party cookies to define your advertising strategy, this is an excellent chance to establish a data-driven plan that uses analytics to better understand your users’ interests and preferences on a more personal level.
More long-form and short-form material, as well as live audio chat rooms, will be invested in by businesses.
With the emergence of video-focused services like Snapchat, it’s no wonder that video is becoming a more popular format across social media. According to the HubSpot Blog, 64% of marketers aim to use more short-form videos in 2022.
Because snackable content has been proved to be effective, these short-form films will most likely be concise, interesting, and consumable pieces of material that can be shared across several social media platforms.
According to HubSpot Blog Research, 89 percent of marketers who use long-form videos aim to grow their investment or maintain the same in 2022.
All of this is to say that, if you haven’t already, test both short and long-form videos as we enter the new year to see which your audience likes.
In addition, in 2022, over half of marketers expect to increase their investment in live audio chat rooms like Clubhouse or Twitter Spaces. In 2022, consider how you may use different types of material.
Audio material, in addition to visual aspects like videos and blogs, should be tested to determine if your customer is interested.
Increase use of Augmented Reality (AR) in businesses
Augmented Reality (AR) has been available for a few years, and firms are increasingly using it to allow customers to try before they buy. AR has also shown to be beneficial to a company’s bottom line. In fact, AR has been shown to increase purchase click-through rates by up to 33%.
In the last few years, we’ve seen:
- Facebook has begun to experiment with augmented reality adverts.
- Instagram launched its AR-based “try on” option after Snapchat debuted its Local Lenses feature.
While lenses, filters, stickers, and other such items started off as fun little extras for social media users, it’s now very usual for firms to utilize them for marketing.
This works hand in hand with user-generated content: a client captures a branded photo or video, then shares it with their friends and family on Facebook, Instagram, and Snapchat.
FINAL THOUGHTS
The social media industry is always evolving and what it will look like in 2022 is anyone’s guess.
One thing is for sure, the best content creators will rise to the top and be rewarded for their work.
The social media landscape will change over time as brands and consumers continue to evolve their usage practices,
The trend of older adults using social media more than younger adults will also expand.
As more people live less active lifestyles, so they rely on staying connected through social media instead of face-to-face connections.
It’s also worth noting that you may or may not leverage all or parts of these trends.
However, you should be aware that the financial implications, as well as the outcomes, are considerably different.
What social media trends do you think would be a game-changer for your brand?
Do you think we missed out on anything?
Feel free to add it in the comments section below.
Stay tuned as we bring you more exciting trends and marketing information to watch out for 2022.
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