Google generates Responsive Search Ads by allowing advertisers to specify a target device size and then serving them ads based on that device size.
Additionally, Google uses its algorithms to analyze the user’s search history and behavior to determine the best ad format for them.
This ensures that users see relevant ads regardless of their device or screen size.
Let’s now understand how Google ads generates responsive search ads and how do these ads help the user and the advertiser –
How Google does it?
While creating a responsive search ad, Google asks you to input 15 different headlines and 4 different descriptions, by taking this input Google can create a combination that is perfect for the end-user and is meaningful to him.
In any given ad, a maximum of 3 headlines and 2 descriptions can be taken.
Benefits on RSA
- One of the core benefits of a responsive search ad is that they are flexible and give the best possible combination to the end-user.
- Reach more potential customers with multiple headlines and descriptions as it gives your ads a chance to participate and compete in Auction, the more that happens the more opportunity would be created to show up on potential search terms.
- Overall Ad group performance can be increased as more clicks and conversions would come in.
Have you tried Google’s Response Search ads?
Do share your experience in the comments section below.
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