Henk-jan ter Brugge is director, global digital marketing and e-commerce for consumer- and healthcare-tech giant Philips in Amsterdam. We caught up...
Trending
New York’s Townsquare Media Adds Bitcoin to Its Investment Portfolio
You are here: Home / News / World / New York’s Townsquare Media Adds Bitcoin to Its Investment Portfolio May...
10 Expert Tips for Stepping Up Your Social Media and Content Marketing Game
There’s no wrong way to form a digital marketing strategy. Since there are so many platforms and tools, each business...
8 companies that use social media marketing effectively
There are many emerging social media platforms that marketers would be wise to take note of. These new platforms enable...
Why we care about social media marketing: A guide for brands
Social media is still one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community...
Why WebOps is critical to digital marketing success
WebOps — a brand’s team of developers, designers, content editors, stakeholders and more — is often overlooked as a nonessential...
Social Media Marketing Is Costly and Far Less Effective Than It Once Was. Here’s What to Do Instead
Once upon a time, social media platforms were like jet fuel for consumer brands: You could pour a reasonable amount of...
Digital marketing’s contribution to company performance rated as down significantly
Digital marketing’s contribution to company performance dropped significantly last year, according to leading marketers surveyed in a new report. Deloitte’s...
Sandbox Creator Buys a Major Stake in Australian Digital Agency ‘Be Media’
Australian digital marketing agency ‘Be Media’ has sold a significant stake in the company to Animoca Brands, the crypto investment...
BoomerangFX’s digital services help organize and enhance aesthetic medicine practices
A Toronto-based software company is providing medical aesthetic practices with digital platforms and services to help them organize and...
Good morning: The measurement challenge
Good morning, Marketers, may all your KPIs be green and your clovers four-leafed today. The carpenters’ rule of “measure twice,...
Check Out These Social Media Marketing Courses
If you buy something through our links, we may earn money from our affiliate partners. Learn more. Social media is...