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Henk-jan ter Brugge is director, global digital marketing and e-commerce for consumer- and healthcare-tech giant Philips in Amsterdam. We caught up...

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There’s no wrong way to form a digital marketing strategy. Since there are so many platforms and tools, each business...

There are many emerging social media platforms that marketers would be wise to take note of. These new platforms enable...

Social media is still one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community...

WebOps — a brand’s team of developers, designers, content editors, stakeholders and more — is often overlooked as a nonessential...

Once upon a time, social media platforms were like jet fuel for consumer brands: You could pour a reasonable amount of...

Digital marketing’s contribution to company performance dropped significantly last year, according to leading marketers surveyed in a new report.  Deloitte’s...

Australian digital marketing agency ‘Be Media’ has sold a significant stake in the company to Animoca Brands, the crypto investment...

  A Toronto-based software company is providing medical aesthetic practices with digital platforms and services to help them organize and...

Good morning, Marketers, may all your KPIs be green and your clovers four-leafed today. The carpenters’ rule of “measure twice,...

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