What is Email Marketing Automation?
Email automation is the capacity to send relevant information to subscribers via time or activity-triggered emails. Marketing automation can be used for a variety of goals.
Email automation makes email marketing more efficient, personalised, and relevant, whether it’s a triggered workflow that helps nurture new leads, birthday, anniversary, festival greetings that add a personal touch, or automated blog updates that take the legwork out of staying in contact with your audience.
How does it work?
Let’s understand with a basic usual email automation process,
- The marketer sets up an email campaign, including rules and triggers, a drip campaign, email scheduling, etc.
- Lastly, the visitor will receive the email based on the segmentation that the marketer created.
- Drip marketing is the practice of automatically sending a predetermined number of emails to your audience at predetermined intervals in response to their activities or status changes.
- Following significant events or acts, businesses utilise drip marketing to stay in touch with their audience in a tailored and focused manner.
To give you an example,
When you download the E-Commerce website like Ajio, Myntra, Flipkart, Jio Mart, or Big Basket.
You might get a notification to fill in a form, your basic details like Name, phone number, and email address. And as soon as you fill in those details Marketer now has all your personal details to reach out to you to notify you about any of the offers or anything.
Now when you explore the products, and liked something, or spared more time to see a particular product but you didn’t buy it, or you’ve added that product to your wishlist, favourites, but you still haven’t bought it. In that scenario, you might get an email related to an offer for that particular product that you spared more time to see but didn’t buy it.
Now If you still haven’t placed an order for the same product you might get another email offering you some more discounts, and coupon codes, or might notify you about the deadline of an ongoing offer for that product.
Also, going further you might get emails related to similar products on the basis of your activity on that application. Similarities could be in terms of the budget range, product range, brands etc.
Why should you as a brand/business should go for Email Marketing?
It’s simple, Email Marketing generates the highest ROI for marketers as compared to other platforms.
- Because it’s low in investment
- Can be segmented
- Can be personalised
- Can measure the deliverability
- Can also keep a track of Measurability
How to set up Email Automation?
- Get an Email Marketing tool
You must first acquire user-friendly email automation software.
- Create and segment an email list
Have a subscriber list that can be grown naturally through signup forms and to which you can send automated emails. Based on factors like hobbies or behaviours, divide your list into smaller sections.
- Create a trigger for automation
An automated campaign is started by a trigger, which can be anything from a subscriber’s birthday, Anniversary, their festival, to an abandoned cart to a lack of engagement for a certain number of days.
- Design email Campaigns
Create graphics, messages, call-to-action buttons, discounts, brand logos, etc. to be included in the automated email design.
- Activate the automation
Set the automated campaign’s send time and enable it. Later, keep an eye on how it functions to spot areas for improvement.
Email Automation tools through which you can execute the above steps.
1. MailChimp: (https://mailchimp.com)
Mailchimp started as an Email Marketing company.
Mailchimp is a marketing automation software system that can help you manage a number of different marketing functions from one platform.
Mailchimp has become most popular amongst small businesses since it started in the market.
Mail chimp comes in 4 different ways. Including free version
But that still includes Marketing CRM, Creative Assistant, Website builder, Mail Chimp domains, Forms & Landing pages.
However, since it’s free it comes with a limit of 10, 000 Mails a month, 2000 per day.
2. Sendinblue: (https://www.sendinblue.com/)
SendinBlue is the most intelligent and user-friendly platform for growing businesses. You can Succeed online while following the guidance of the Sendinblue and can create the right marketing & sales strategies for your company.
Sendinblue was named one of the Top 100 software companies of 2021 and granted the top Marketing Automation score for small – and medium-sized businesses.
Along with being an all-in-one digital marketing tool, SendInBlue offers advanced reporting and a variety of customizable templates, making it an excellent choice for email platform procedures.
3. Drip: (https://www.drip.com)
For everything associated with contacts and subscriptions, you will head to the People tab within Drip. You can upload contact lists, tag contacts, and segment your lists. Drip will automatically present you with interesting customer data, such as email preferences, recent cancellations, and suggested actions. The segmentation options here are pretty numerous.
Broadcasts and automation emails are the two types of emails available on the Drip platform. Broadcasts are one-time promotional communications, such as those used to announce a sale. Users can choose from a variety of prepared template alternatives on the platform, as well as the option to start from scratch.
The full HTML builder provides many choices for more skilled users. Send dynamic content using liquid templating, or send stress-free scarcity emails with expiring URLs.
4. Moosend: (https://moosend.com/)
Moosend is the most cost-effective alternative not only because its premium plans are less expensive than most on the market, but also because you can pay by the number of subscribers or the volume of emails sent, whichever option is the most cost-effective for you.
If you’re having problems personalising one of the many templates available, phone support is included.
5. Hubspot: (https://www.hubspot.com/)
HubSpot’s platform combines marketing automation, email, and a range of other customizable marketing tools with the power of a CRM to provide insight into how your marketing activities are influencing your customers’ experiences across their entire buyer’s journey.
In conclusion, deciding which email marketing automation platform is right for you can be challenging. However, by taking the time to consider your needs and what each platform offers, you can make an informed decision that will help you reach your marketing goals.
Creating a Marketing Strategy as per the trend is a must, prior to getting ahead with your email marketing.
If you are still unsure which platform is right for you, reach out to a representative from each of the platforms for more information. They will be happy to help you choose the platform that is best suited for your business.
Thank you for reading!
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