How to Use Facebook Business Manager: A Complete Guide

INTRODUCTION:

Are you new to Facebook Business Manager or interested in learning more about its features? Do you have any queries regarding how to set up your Facebook Business Manager properly?

The Facebook Business Manager is a central spot where you can manage all of your business information as well as your Facebook marketing efforts. It allows you to share asset access with your team, external partner agencies, and vendors in a simple and effective manner. Control, efficiency, security, and privacy are all ensured.

It can help your company and clientele run more smoothly. You can do one or two items in this tutorial, such as create your facebook manager account, upload assets, and provide the appropriate rights to your team members.

Who may benefit from Facebook Business Manager?

Any organization that provides access to business assets such as Pages, ad accounts, Custom Audiences, pixels, and verified domains across several people or businesses should utilize Business Manager.

It’s critical to optimize your Facebook Business Manager so you can quickly manage various Facebook and Instagram assets, regulate asset access, request access to partners’ assets, and more. Your organization can effortlessly keep control of your Facebook assets and securely manage user access and permissions after your Business Manager is set up.

Why should you use Facebook Business Manager?

It’s essentially the hub for all of your Facebook marketing and advertising efforts. It’s also where you can manage access to extra resources like your Instagram account and product catalogs for various users.

Here are a few of its most notable characteristics:

It separates your professional activity from your personal profile, so you don’t have to worry about accidentally publishing in the incorrect place (or being sidetracked by cat videos while trying to work).
It’s a one-stop-shop for tracking Facebook advertisements, with thorough information on how they’re doing.
It lets you grant access to your pages and advertisements to suppliers, partners, and agencies without turning over control of the assets.
Coworkers only see your name, work email, and pages and ad accounts, not your personal Facebook information.

Let’s get you set up with Facebook Business Manager now that you know why you would want to utilize it. Sit tight as we go on this jolly ride together

Setting up a Facebook Business Manager

Step 1: Create a Facebook Account if you do not have one already

Follow these steps to create a Facebook account:

Create a new account on Facebook by going to facebook.com and clicking the Create New Account button.
The following elements are required: name, email or mobile phone number, password, date of birth, and gender.
By clicking the Sign-Up button, you will be able to register.
To finish the signup procedure, you must authenticate your email or mobile phone number.

Step 2: Create a Facebook Business Manager Profile

The first step in getting Business Manager up and running is to make an account. You’ll need to use a personal Facebook profile to verify your identity, albeit, as previously indicated, your coworkers and partners will not have access to the personal information in that account.

Click the huge blue Create Account button in the upper right corner of business.Facebook.com.

Once you’ve input your business name, your name, and the business email address you want to use to manage your Facebook Business Manager account, click Next.

Enter your company’s information, including its location, phone number, and website. You must also state if this Business Manager account will be used to advertise your own business or to give services to other firms (like an agency). Click Submit when you’re finished.
Look for an email with the subject line “Confirm your business email” in your inbox. Click Confirm Now in the message.

Step 3: Include your Facebook Business page(s)

You have a few distinct options in this phase. You may either add an existing Facebook business page or start one from scratch. You can seek access to someone else’s Facebook page if you administer Facebook pages for clients or other businesses.

While Business Manager may be used to manage your clients’ Facebook pages and ad accounts, you should utilize the Request Access option rather than the Add Page option.

Your clients’ pages and ad accounts will have limited access to their own company assets if you add them to your Business Manager. That’s a certain way to make your professional connection tense. You should build a business page if you don’t already have one.

To add your Facebook page to Facebook Business Manager, follow the steps below.

Click Add Page from the Business Manager dashboard.

In the text box, type the name of your Facebook business page. Your company’s page name should appear below and you can just click on it. Then select Add Page from the drop-down menu. Your request will be accepted automatically if you have administrator access to the page you’re requesting to add.

If you have more than one Facebook page affiliated with your business, repeat the process for the remaining pages.

Step 4: Add your company’s Facebook Ads Manager account

It’s worth remembering that you can’t remove your ad account from Facebook Business Manager after you’ve added it, so only add accounts you have authority over. To acquire access to a client’s account, click Request Access instead. If you already have a Facebook ad account, you may connect it to your new one using the steps below:

Click Add Ad Account from the Business Manager panel,
Add Ad Account again, and
Then, from Ads Manager, enter the ad account ID.

A single ad account may be created for each business straight away. You’ll be able to add more ad accounts based on your advertising spend once you’ve started spending money in your first one. There is no way to request more advertising accounts. If you have followed us thus far, stay tuned as we discuss the remaining steps.

Step 5: Add Who Will Manage Your Facebook Managers

Managing your Facebook marketing can be a difficult task and you may not want to execute that task on your own.You can add team members to Facebook Business Manager so that you can have a bigger group of team members working on your Facebook business page and your ad campaigns.

Follow these steps in adding your team:

Click Add people from the Business Manager dashboard.
Enter the business email address of a team member you want to add in the pop-up box. Employees, freelance contractors, and business partners may all fit into this category. You are deliberately adding individuals, rather than random persons, in this phase.

Select Pages from the left-hand menu. Select the pages on which you wish this team member to work. Toggle switches can be used to customize an individual’s access.
Go return to the left menu and click on Ad Accounts. Using the toggle switches, adjust the user’s access once again. Click Invite when you’re finished.
You’ll also find options to add people to catalogs and apps in the left menu, but you can ignore these for now.
Click Add New People to add more team members. Click Done when you’re finished.
You should now wait for each of the people you invited to join your Facebook Business Manager team to accept your invitation.

Step 6: Add/Link your business Instagram account

You may link your Instagram account to Facebook Business Manager now that you’ve set up your Facebook assets.

Click Business Settings in the top right corner of your Business Manager dashboard.
Click Instagram Accounts in the left column, then Add. Enter your Instagram login details in the pop-up window and click Log In.

Step 7: Adjust security on your account

One of the benefits of utilizing Facebook Business Manager is that it adds an extra layer of security to your Business assets.

Click Business Settings from the Business Manager dashboard.
Select Security Center from the left menu.
Create a two-factor authentication system. The maximum level of security is achieved by making it Required for Everyone.

Conclusion

Business Manager is a wonderful alternative to explore if you’re searching for a better approach to managing your Facebook business assets. It allows you to centrally manage and distribute access to Facebook sites, ad accounts, and other important assets.

Okay, that’s all there is to it! Everything you need to know about the Facebook Business Manager application. Please don’t hesitate to use our guidance if you need assistance with your Facebook marketing.

Want us to cover more topics on the Facebook business manager? Let us know in the comments section below.

Check out our step-by-step guide on how to create Google shopping ads.

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