Digital Marketing Skills

Want to know the skills that can help you make good money?

Read on to explore the 5 top and best skills you can acquire as the companies are chasing people who possess these skills.

Email Marketing Automation : 

Too old yet in-demand, Email marketing has been in the market for ages, and its impact on the market is still the same & even more.

Email marketing automation (EMA) is the process of automating the sending of email messages. EMA tools can help you automate the process of creating, scheduling, and executing your email campaigns. They can also help you track and analyze your campaign performance.

EMA tools can save you time and money by helping you to automate common tasks such as email creation, email scheduling, and email delivery. They can also help you to track and analyze your campaign performance.

Now if you are wondering why do you need to master this skill?

Then the answer is, with the increasing business of e-commerce, such as online shopping, online ticket booking, online food ordering, online payment and a lot more, it is crucial to have an automation system within the organization, in order to target the prospect, giving them the reminder, or giving them the confirmation about there activities. Or even let them know well in advance about your upcoming deals, upcoming events if any and so on.

Email marketing can do wonders if used correctly. Businesses like these are always in search of a talent who can help them in increasing their business or making the bond stronger with their valuable customers by sending them the appropriate email. Could be a welcome email, thank you email or even a solution-related email.

Definitely, go-to skills, to learn.

Whatsapp for Business :

Whatsapp for business is like mini e-commerce. You must be using WhatsApp for years but did you know that using WhatsApp for business can do wonders for you or for your business?

How would you feel if you get to be an owner of a store, Yes that’s true, WhatsApp for business let you become an owner of an online store?

You can create a digital shop on WhatsApp for business.

Isn’t it fascinating? 0 investment in space, & other maintenance and you still can earn limitless. Depending on the product or services that you are going to offer through Whatsapp for business.

Let’s dig deeper into Whatsapp for business & understand the features that this app has to offer.

You can add all the information related to your business, Right from your address, websites, and working hours.

You can even generate automated messages, like greeting messages, Away messages, quick replies & a lot more.

The most important thing is you get to create a Complete Catalog wherein you can display your products & services along with the price tag and many other details related to products if needed.

And don’t worry about the payment, WhatsApp for business has got you that option as well. Wherein you can get paid for the products or services that you sell.

By learning these skills you can benefit yourself as well as the people around you who are willing to start their own business, or you can help start-ups or small businesses go online and create an online store for them.

So what are you waiting for? You will get to see the end number of tutorials on YouTube or google to learn the skills from. So get started and become an owner of an online store with no investment.

Here is the link for your better understanding, of how a person could create his own store with the help of WhatsApp for business & could spread his business all over India.



Audience building :

In the coming years, there will be an increasing demand for digital marketers who can help businesses find out where their customers are present and what are they doing.

Creating the right audience for your digital campaign has become the number 1 need for businesses.

Which audience to utilize? Interest or Custom Audience, High Intent or Lookalike audiences.

Getting the right audience for your next digital campaign ensures you are speaking to the right set of people which would ensure your marketing dollars have a better ROI.

If you are a marketing student, you might have come across a concept called STP which is Segmentation, Targeting and Positioning. 

Creating an effective means you need to be very sharp with your segmentation abilities, the more you segment, the better chances are that you speak to the right set of people.  

To learn this skill, though it takes a lot of patience and knowledge about marketing with psychology, as you really would have to understand customer preferences and their habits. 

There are no audience-building resources which we can share with you at the moment, but all we can ask you is to test and experiment a lot, run A/B tests and check which audience responds best to which type of communication message and one which does well should be the one to scale up.

Do you know any courses on audience building? Do share them in the comments section below.

Creativity :

I was watching a movie where a classroom scene came up and the professor asked how an electric motor work and a backbencher student stood up and said grrrrhrrrrrrr, well that must have annoyed the professor but that answer surely stood up high on the creative quotient. 

I also remember that there was an interview question which was asked in the Indian Institute of Management which was “Mention any 5 uses of eraser apart from erasing something” 

Modern workplaces often require solutions which are not very straightforward and often require thinking out of the box.

Name the field which doesn’t need creativity, especially if that field is digital media. You will be unstoppable, and always in demand if you are someone who can think out of the box & can come up with new and innovative ideas which are essential in digital media marketing.

Creativity is often times viewed as a hallmark of the intelligent, successful person.

Creativity is an essential part of a successful life. It allows us to come up with new ideas, solve problems, and make things that never existed before.

However, creativity isn’t always easy to come by. There are various factors that can influence how creative someone is, from their environment to their genes. But no matter what, creativity always has the power to change the world.

Having such skills as creativity will make you stand out from the competition. & will never let you sit idle. As your skills & talent will always be in demand.

Here are some of the games which you can play and enhance your creativity even more.


Collaboration :

Collaboration is an essential skill for any individual in the modern world. It not only allows for teamwork but also promotes creativity and innovation.

Collaboration is a process where two or more people work together to create something new.

This can be done in a number of ways, including but not limited to: writing, brainstorming, programming, designing, and talking.

In today’s digital world, collaboration is key. Marketers need to be able to work with teams of designers, developers, and other professionals to create effective campaigns.

However, collaboration can also be challenging. There are a number of things to consider when working with others, such as trust and communication.

Conclusion :

Many companies are looking for people with these skills, and you can earn a good salary doing it.

In conclusion,  It is evident that in order to stay ahead of the curve in the field of digital marketing, one must continuously hone their skills. The five skills listed above are essential to master in 2022.

Also, To stay ahead of the competition, businesses should consider investing in training and development for their employees to ensure they are equipped with the necessary skills.


Check out Top 5 Job Profiles in Digital Marketing – 2022

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