In the diversity of social media accounts created by a business trying to generate leads, only a few manage to get the actual social engagement and audience gain. For brands of today who have an active online presence, strong social media engagement is a sign that you’re making an impact in the market.
In this article, we will walk through the path of the perfect way of creating engaging content on different social platforms.
First Let’s Understand: What Is Social Engagement and Why Does It Play an Important Role?
Social media engagement is the measure of how often a post on social media has been engaged with and interacted with by users. Social networks use these numbers to judge the popularity of the content, and in turn, to rank content higher in search engines.
The more engagement a post gets, the more likely it will be seen by other users who have not yet seen it. This is because posts that receive a lot of engagement are given priority on news feeds over posts that haven’t received any.
Now, Where Do You Have to Start from?
The first step is analysing your current levels of engagement, how many likes, comments and shares your posts are getting, are you above the industry benchmarks or are you below? There is a saying if you cannot measure, you cannot grow, so your first step is to measure and analyse your current engagement, this can be done by utilizing and digging into the insights section and understanding what type of content is being consumed more by your audience.
How to Increase Engagement on Instagram
Instagram is a social media platform that has seen an increase in engagement in the past few years. The platform has more than 500 million monthly active users. It is also the fastest growing social media platform with an average of 60 million new users each month.
When you think of Instagram what pops up on your mind; Posts, Stories, or perhaps fun and captivating reels?
Our advice to you is to use all these tools collectively.
You can increase your Instagram engagement if you follow mentioned pointers –
1. Use Trending Hashtags –
Hashtags have been in existence for over a decade now, but this old-timer still holds a lot of value. Hashtags categorize your posts and ensure that every time a search happens your post appears in the results, or if someone clicks on that hashtag the probability of your post appearing in that result increases, for the hashtag #Valentineday there were thousands and millions of posts that were published, so using one of these hashtags can definitely get your post that additional reach.
2. Focus on User-generated content or curate content from the best in the industry –
Let’s accept the fact that you cannot have it all, there would always be people who are producing equally good content in your industry, compiling them and sharing them is something that would give your audience value and that is what they crave for.
A lot of brands around the world share the content that their fans have posted, this in return delights the users and further deepens the relationship and bond that you have with the brand.
3. Create Reels with trending music –
Reels has exponentially grown in popularity because of their shorter and engaging format, it’s a quick 60-second video format which allows users to watch video content from their favorite creators. In fact, it grew so much in popularity that Instagram gave one of the premium real estate on their app which is a dedicated button and a tab for Reels.
While creating reels for Instagram ensure that the video that you are producing is of high quality and use trending music along with hashtags for a boost in your Reel reach.
By the way, did you get a chance to view how we are utilizing Instagram reels to boost our page engagement –
4. Post Consistently –
There is a famous saying “The key to success is consistency”
According to studies brands should post at least 1-2 times a day in order to stay relevant and effective, this way your feeds stay fresh and you attract the relevant eyeballs of the audience you want to attract.
Have a consistent schedule and ensure you stick to it, this would give a signal to Instagram that you are a consistent content creator and the chances of your posts appearing in the news feed will automatically increase. One can also dig into Instagram insights to understand that when the followers are most active and accordingly publish content just during that time interval, this way the chances of appearing the content in the audience news feed also increases.
How to Increase Engagement on Facebook
Facebook has been the king of social media for years, but it is not just a one-way street. Facebook users are not just passive viewers. They are actively engaging with the content that is being posted. It is vital for companies to create interesting and engaging content in order to increase engagement on Facebook.
An interactive Facebook post with the right content can lead to increased engagement and more likes. It is important to keep in mind that not all audiences are the same and that it is vital to understand what works for each audience.
Here is a quick 5 point guide that can help you increase your engagement on your Facebook content.
1. Using interactive polls and quizzes –
Interacting with your audience is the key to boost your engagement, one should always understand that social media is a 2 way platform and it’s very important to keep your interaction with your fans and audience at the highest level, to enable the same focus on producing interactive polls and quizzes, your audience surely don’t want to be bogged down by promotional or educational content every now and then, interactive quizzes will stimulate the nerves of your audience and there is a high probability that they would tap on to the choices that you would present them in the form of a quiz or a poll.
2. Running contests –
Who does not love a freebie? You see the sense of accomplishment of winning something is surely to be shared with your network, once you make a person win something the delight is what makes him talk about his prize on various social platforms and hence contests and running sweepstakes becomes an absolute essential.
3. Doing LIVE with your fans –
Fans and Followers are always keen on knowing what is going on behind the scenes, coming up on camera showing your face and doing LIVE session with your followers is a great way of building a close connection with them, this encourages more discussion, participation and ensures a higher engagement on your upcoming content.
4. Publishing Facebook stories –
Facebook stories is something that many marketers believe is underrated, but we feel it has got a lot of potential, especially when users are paying less attention to posts and feed, publishing stories can be a great way of dissemination information that is relevant, people watch stories as its quick and has a low shelf life, hence publishing stories can get your brand the much needed visibility and would help your content stand out from the crowd.
5. Pushing out video content (Both short and long format) –
After the recent success of Instagram Reels, YouTube Shorts and TikTok videos the shorter format of videos has taken off like a rocket and many marketers are utilizing this format very effectively, creating video content with trending music consistently can be a good way to attract engagement and views for your brand. At the same time, brands should also experiment with the long-format storytelling content as users are mostly immersed in that type of content as well, paying close attention to analytics and watching time can give an idea of what type of video content is working well.
How to increase engagement on LinkedIn
1. Identify what sets you apart –
LinkedIn is a great platform for professionals and if you want to stand out as an individual or as a brand ensure what sets you apart, highlight those key aspects of your personality that are truly value add, be known for a few things but ensure that you master them. Honestly and Authentically sharing it will build meaningful connections with your network and would help you rise as a thought leader.
2. Ask Questions –
One of the very important points which stands true for all social channels is asking questions, on top of it if you can ask open-ended questions the answers to those would be different for each individual which can further take the social interaction and comments to the next level.
3. Mix it up with post formats –
LinkedIn as a platform works a bit differently than Facebook or Instagram where the key to engagement is publishing the best photos and videos, on LinkedIn even a great text status is capable of driving some really good engagement.
Check out some of the great examples below of text posts –
There are instances where the photos and video formats can outperform and hence the best strategy would be to keep mixing it up for your audience base and keep measuring what best is working out for them.
4. Offer help and be genuinely interested in others –
If you really want to project yourself as interesting you have to be interested in your people, you should often interact with them, you should know what challenges they face, you should be the one offering solutions to their problems and that’s how you establish yourself as a thought leader and that audience will start looking up to you.
Start by interacting and commenting on other people’s content, doing so will help you build awareness and would also help you gain trust in the long term. This investment of time is going to come back manifolds if you are able to do it consistently.
This sums up our blog post on driving more engagement on top social channels, we hope you liked it, if yes ensure you share this article with your loved ones so that they can also benefit from it, Afterall sharing is caring 🙂
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