Whether you’re just starting out or have been online for years, one thing is for sure: converting visitors into customers is essential to your business. There are a variety of ways to set up a landing page that converts, but the most important part is finding the right mix of design, copy, and landing page optimization.
When users click on your pay-per-click ads, they will arrive on the landing page.
Landing pages are an essential factor in paid search advertising.
What is a landing page?
A standalone web page that a customer can land on when they click through from an email, ad, or any other digital property.
A landing page should be attractive and easy to use, with clear navigation menus and links to other pages on your website. You can also use a landing page to promote a special offer or product or to collect email addresses from potential customers.
Major Difference between Landing page & Webpage
- Landing page is mainly focused on conversion related content. While the webpage is focused on information about the company and a lot more.
- Landing page is limited to a certain offer while the web page includes everything about the product or the service offered by a company.
- One can land to a landing page mostly through a campaign or an ad. And it can be getting changed every now and then. Usually the link of the web page remains the same for a long period of time.
- Landing page is usually action driven while the web page is more about information about the product which is being offered on a landing page.
Why set up a landing page?
There are a number of reasons to set up a landing page. The most obvious reason is to capture leads from potential customers. A landing page allows you to focus on a specific offer and make it easy for visitors to take action, such as filling out a form to receive more information or buying a product.
Another reason to set up a landing page is to increase the visibility of your brand.
Setting up a landing page can help you track the success of your marketing campaigns. By using tracking tools like Google Analytics, you can see how many people visit your landing page and what actions they take.
A good landing page will be tailored specifically to the needs of your target audience. It will be easy to navigate and include clear calls to action.
According to Neil Patel one should consider or execute below mentioned points in order to convert your Landing page.
Neil patel gives a good definition of convert, here is how it goes –
C = Clear Call to Action
O = Offer
N = Narrow Focus
V = VIA: Very Important Attributes
E = Effective Headline
R = Resolution-Savvy Layout
T = Tidy Visuals
S = Social Proof.
Let’s have a look at few important ingredients to create an effective landing page –
Use of call to action
A call to action (CTA) is an instruction to the reader to do something, most often to buy a product or sign up for a service. It is one of the most important elements of any landing page that converts, as it encourages visitors to take the desired action.
There are several things to keep in mind when creating a CTA:
- The text should be concise and easy to understand.
- It should be placed above the fold so that it’s visible without scrolling
- The design should be eye-catching and stand out from the surrounding text and images.
- The CTA should match the tone and style of the website.
- It should be relevant to the content of the page.
When creating a CTA, it’s important to test different versions and see which ones convert best.
Here is one of the best examples of the CTA button.
Right from the image, offer, colors, specification about the products, and most important CTA button, Everything is mentioned clearly here.
Learn how can you create Ninja call to actions for your website.
Landing page is mostly about offering something beneficial from your end to your visitors, could be a discount, solution, help, or something as an exchange of getting them to do what you want them to do.
However, the offer should genuinely be exciting or action driven, and the offer should be visible enough to your visitors just as the CTA button. We can’t neglect the fact that it’s not only the CTA button but it’s the offer which will lead a visitor to take the action.
At first place an offer is being shown in the ad mentioning the offer loud and clear to get the click, but as soon as the visitor clicks on the link offers are clearly visible on the landing page as well.
If you would see here, Flat 15% off is mentioned on the top of the CTA button, which conveys the message of an offer followed by the CTA button.
Explore top conversion hacks used by Experts.
Using High definition and impactful images
Not to mention all the points we are discussing here plays an important role for a landing page to convert, bringing all these points together executing all the mentioned points will create a huge impact and increase the rate of conversion.
This goes without saying that the picture or visual on your landing page should be of a good quality, along with the right colors, shape and size, and the visual shouldn’t be too bright or too dull. Image, Message, offer, CTA button everything should be connected with your landing page.
Your image will decide the stay of your visitor on your landing page, Image should be eye catchy.
- HD images can be used in a landing page to help convert visitors into customers.
- When used correctly, HD images can create a more polished and professional look for your website.
- In order to create an effective HD image, you must first consider the design and layout of your landing page.
Portraying the image with clear visual on your landing page is crucial, as it will give the idea and feel to the visitors about the products, Just herbs is another good example of a good landing page since that it includes image along with the specification reviews of the product followed by the CTA button on the same screen.
The choice of colors you would use on your website is also vital, explore the latest color trends.
This will definitely help a visitor to take a quick action as reviews of the products are also visible.
Optimized User Experience across devices
Ensure that your landing page works seamlessly across various devices and give the users a great experience.
Along with a great user experience its important to focus on page load time.
Many webmasters are unaware of the importance of page load time and how it affects their websites. A slow website will frustrate your visitors and cause them to leave before they have a chance to explore your site.
In fact, 47% of web users expect a website to load in two seconds or less.
A fast server will ensure that your pages load quickly, which will result in higher conversion rates and a better user experience. In fact, studies have shown that page load time is one of the most important factors when it comes to website conversions.
Credentials & Promises
Earning the trust of your visitor is the highest priority, especially when you want your visitor to share their important personal data like their address, email address, contact no. or when you want them to do any of the transactions by clicking on the CTA button. In a world full of frauds and smart technology it is mandatory to give assurance to your visitor.
You can give assurance by displaying the experience or review of past visitors who then got convert in customers,
You can drop a source of contact through which a visitor can get in touch with you or your team in case of any doubt. So that they can be sure of your website or offerings.
Here Mamaearth ensures the visitors about the product and the quality, which is mandatory if you want a visitor to get converted into a customer.
If you would see above, mamaearth has mentioned it all, the things which we have discussed, source of contact in case of any doubt, experience and reviews of past customers or visitors. More than the description of your products, services or offerings it’s the experience & feedback of the other user that will help to lead the conversion.
If you want to set up a landing page that converts, make sure it is visually appealing, easy to navigate, and contains relevant and engaging content. Additionally, be sure to test different versions of your page to see which ones perform the best.
Finally, always remember to ask for feedback from your audience so that you can continue to improve your page.
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