digital marketing certifications

Everyone wants to make it big in their professional field but without the right tools and knowledge, it’s difficult to make an impact. 

Getting the right certifications and staying up to the industry knowledge is something that has become significant and to do one should focus on staying relevant in today’s times. 

Digital marketing certification is an ever-changing industry. The digital marketing certifications that are offered today may not be relevant in a few years’ time. This article seeks to explore the best digital marketing certifications for 2022 which are offered by Google, HubSpot, and Facebook. 


Types of Digital Marketing Certifications

Digital Marketing certifications are a great way to get a deeper understanding of marketing. They offer you an opportunity to learn the strategies and techniques that will make your digital marketing more effective.

In this article, we will be discussing the various types of digital marketing certifications and the importance of that certification.

There are many different types of digital marketing certificates available. With so many options to choose from, it’s important to find the best one for you. Ask yourself what your goals are, and then choose the digital marketing certificate that is most applicable for you.


What are the Best Digital Marketing Certifications?

It can be tough to break into digital marketing without a degree, but with online certifications and continual learning opportunities, it is possible.

Google Digital Garage:

Google’s Digital Garage offers a wide range of courses for all levels of expertise. These courses are designed to help you hone your skills and become more valuable in the workplace. They offer certificate programs, workshops, and online courses on topics such as SEO and social media marketing.

1.Fundamental of Digital Marketing

Being a Digital marketer it is a must for you to be up to date with all the basic and advanced fundamentals related to your digital marketing field, this certification includes 26 different modules into it, with all the detailed topics like,

  • Get discovered with search
  • Improve your search campaigns
  • Get noticed locally 
  • Deep-dive into social media

2.Marketing Analytics

What do you understand with the term Marketing Analytics? Data analysis helps marketers understand customers better and make better decisions. 

You will be able to make data-driven marketing decisions and evaluate and define your business or brand better, you will even get to learn to measure the lifetime value of customers.


Google Skillshop Certification :

If you are a part of any digital Advertising company or an Agency than this “ Skillshop certification by google “ is all you would need to go through, as these free courses by google will make you familiar with all the fundamentals tools and techniques about google ads and a lot more. 

Below are the certifications which we strongly recommend to you to make your portfolio sounder and stronger.


1. Google Ads Certification

“Certified by Google” is that one title from Google that will change the whole impression of your resume. The title itself says that this course will help you to learn everything about google ads which is specifically designed by a dedicated google team, in this certification, you will get to explore Google Ads Display, Google Ads search, Google Ads – Measurements, Google Ads Video, Shopping Ads, and a lot more. 

2. Analytics Academy 

This certification will help you to master your skills in basic & Advanced concepts of Google Analytics which will guide you to make plans and implement as well as get some master skills over the administration and data collection work.

This is well worth your time and will help you learn Google’s measurement tools so that you can keep an eye on the growth of your business through intelligent data collection.

3. Google Ad Manager

Isn’t it amazing how google is helping you to be a pro by providing A to Z knowledge which is exceptionally created by its own dedicated experienced team?

To give you a highlight this certification will take you on a tour of creating an Ad Manager Network, and it will take you through each basic to the advanced point of the same. 

You will learn to forecast, manage traffic and will be familiar with creating reports on an ad campaign by getting certified with this course.


Facebook BluePrint certification: 

Facebook Blueprint Certification is the certification you should be getting if you want to get hired at a good position from the beginning in any of the valuable digital Media Companies.  

The Facebook Blueprint Certification will help you take your digital marketing skills to the next level. It teaches you how to use Facebook as a marketing tool, how to create ads and campaigns on Facebook, and how to make sure that your business is successful on this social media platform.

Facebook Blueprint Certification has been developed by Facebook and it is available for anyone who wants to take their digital marketing skills up a notch.


We recommend the following certifications. 

1. 100- 101 Meta Certified Digital Marketing Associate 

The Meta Certified Digital Marketing Associate certification is a globally recognized credential that will prove your knowledge of the latest trends and best practices in digital marketing. It will help you stand out from other applicants who don’t have any formal certification or experience in this field.

The certification will teach you how to become an expert at digital marketing from start to finish – from choosing the right keywords for search engine optimization (SEO) to leveraging social media platforms like Facebook and Instagram for marketing purposes. You’ll also learn about how data can be used as a tool for digital marketers.

2.  200- 101 Facebook certified Marketing science professional 

Facebook is one of the most popular social media platforms in the world. It has more than 2 billion monthly active users.

Since Facebook is such a big company, it also offers certifications for marketers to get jobs at Facebook.

The certification that a marketer can get from Facebook is called Marketing Science Professional Certification. This certification focuses on how to use data and analytics to optimize marketing campaigns, as well as how to measure the effectiveness of a campaign and make changes if needed.

3. 400- 101 Meta Certified Media Planning professional

Did you ever wonder who are the professionals who manage millions of dollars of media for their ad agencies and brands? 

They are actually called media planning professionals. 

One of the core skills in the digital marketing domain is how you utilize and plan your media to ensure you get maximum exposure to your audience. 

Which platforms you would like to utilize and how much you would spend on each platform. 

All of this and more would be covered under Meta certified Media planning professional. 

4. 410- 101 Meta Certified Media Buying Professional

Media buying professional is quite a different certification than the above mentioned certified course and this will help you to master the tools, skills, policies related to advertising, and all the practices which one would need to buy Facebook ads.

So are you aware of the term Media buying professional? It is a process where the media buying team brings in the execution in the above-discussed media plan, it is more like to decide right from scratch which platform will be suitable for your ads to reach out to the maximum targeted audience to fetch the maximum output. 

It is important to purchase the correct placements in order to execute the Media plan.

Check out our blog How to Use Facebook Business Manager: A Complete Guide


Hubspot Certifications : 

Hubspot is one of the world’s leading CRM tools, and probably the 1 stop solution to all of your learning skills, Hubspot will help you to enhance your career and will help you to grow your business by keeping you up to date with the latest trend in the field of digital marketing, and fields like customer support and more. That too from experienced and specialized professors. 


1. Inbound Certification 

Right from the fundamentals of Inbound till growing your business with a model of Flywheel, you will get to learn it all, a must certification to have for a Marketing or Sales professional to make your CV stronger and sound.

2. Social Media Marketing Certification

Social media has become an essential part of the marketing industry. It has changed the way we interact with each other and is now changing the way that marketers do business. By using social media in your marketing strategy, you are able to reach more people for less money, and can better engage them with your brand.

3.Digital Advertising

It’s no secret that the digital advertising industry is a booming one. In 2016, 38% of all advertising expenditures were done on the internet, with digital ad spending increasing by 20% year-over-year. The number of ad impressions jumped from 6 billion in 2005 to more than 100 billion in 2015 and it is only projected to increase by 2022.

4.Content Marketing

Content writing isn’t as easy as it sounds, as one will have to meet the expectations of search engines if in field of SEO as well as the reader if you are a blogger, or even a content creator, getting certified in this course will make your base stronger and paths clear for your journey of a high rated Content creator. 


Conclusion : 

The digital marketing industry is one of the fastest-growing industries in the world. It has been projected that it will grow at a CAGR of 6.5% by 2022.

In light of this trend, it is not surprising that many people are looking for ways to enter this industry. One way to do so is through taking a digital marketing certification course.

Certification definitely helps us to get the desired job in desired company however we can’t only be dependent on the certification, as that is like a license or an entry pass for us to get selected in our interview, but, what matters the most is your practical skills to implement all the learned skills in a live project and your knowledge for the same. 

And as we have discussed earlier that it is important for you to find what works best for you, and not that you apply for all the courses at a time, it is very much important to invest your time wisely even for the learnings. 


Want to know the Top 5 Job Profiles in Digital Marketing – 2022?  Here is the link

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